Private Policy



We are committed to safeguarding the privacy of your personal data.

This Privacy Notice of Paradigm Markets d/b/a Outdoorz (“Outdoorz,” “we,” “us,” “our”) outlines how your personal data will be collected, used and shared in connection with your access to and/or use of the website located (the “Site”) and any content, features, products, services or other offerings that we may provide in connection therewith (the “Offerings”). This Privacy Notice also explains the rights available to you regarding your personal data.

Notice to EU Individuals: this Privacy Notice is intended to comply with Regulation (EU) 2016/679 of the European Parliament and of the Council of the European Union 27 April 2016 (the “General Data Protection Regulation” or “GDPR”) and to address the obligations and rights regarding your personal data in accordance with the GDPR.

Notice to California Residents: this Privacy Notice is intended to comply with the California Consumer Privacy Act (“CCPA“) and other applicable California law.

Notice to Nevada Consumers: this Privacy Notice is intended to comply with Nevada Senate Bill 220.

This document was last updated on October 17, 2020.

What personal data do we collect, how, and why?

Data that you provide voluntarily to us
When you use our Site and/or Offerings, or you otherwise communicate with us, you may be asked to provide certain personal data voluntarily, including but not limited to your name, company position, postal address, telephone number, mobile number, email address, credit card or other payment details, age or date of birth, account usernames, passwords, or gender. We use this information to create and administer your account, send you marketing communications, provide you with the Offerings you request, and to respond to your enquiries. In general, the personal data that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask.

Data that you publish on the Site
You are able to post and upload content to various public areas on the Site, which may involve your voluntarily disclosure of your personal data in such areas, such as in user profiles, review postings and comments sections. Your contributions to the Site are intended for public viewing and are therefore accessible by the public, including your photos, ratings, reviews, tips, lists, collections, compliments, posts, and edits to business page information. Your account profile is also intended for public consumption, as is some of your other activity through the Site, like how you vote on other people’s contributions, which contributions you like, which contributions or users you follow, and which businesses you follow or bookmark.

Data collected automatically

When you use our Site and/or Offerings, we may collect certain data automatically from and about your computers or devices (including mobile devices). We may also collect data about how your device has interacted with our Site and/or Offerings. Collecting this data enables us to better understand the visitors who use our Site, products, and services, including where they come from and what features are of interest to them. We use this information for our internal analytics purposes, and to improve the quality, relevance, and security of our Site and Offerings. We may also use this information to block IP addresses where there is a breach of the terms and conditions for use of the Site.

Some of the data may be collected automatically using tracking technologies, as explained further below.

Data that we obtain from third-party sources

From time to time, we may receive personal data about you from third-party sources, but only where such third parties have confirmed that they have your consent or are otherwise legally permitted or required to disclose your personal data to us. 

The types of information we collect from third parties include contact details, resumes, credit history, and order information, and we use the information we receive from these third parties to assess your suitability for a job position, carry out compliance checks required under applicable law (such as anti-bribery and corruption checks), make credit decisions, maintain and improve the accuracy of the records we hold about you, and market our products and services to you.

We may combine information that we collect from you with information about you that we obtain from such third parties.

Data collected through our products and services

We currently do not products or services separately from the Site.

Cookies and similar tracking technology

A cookie is a piece of text that gets entered into the memory of your browser by a website, allowing the website to store information on your machine and later retrieve it. In general, the cookies we us fall into three categories:

  • Required cookies. Certain cookies are used for specific purposes that are essential to your secure use and navigation of the Site
  • Functional Cookies. Other cookies may be used to collect and process information about your preferences and similar choices in connection with the Site in order to optimize your browsing experience.
  • Advertising Cookies. To help support the Site and further tailor your experience, Outdoorz and its advertising partners (and/or their third-party analytics providers) may also use cookies on the Site to personalize the content and advertisements you may be shown

Our Site and Offerings may use cookies, unique device identifiers (like Apple ID For Advertisers on iOS devices, and Android Advertising ID on Android devices), and other tracking technologies (collectively, “Cookies”) to distinguish you from other users and better serve you when you return to the Site, product, or service, and to monitor and analyze the usage of the Site, product, or service. Cookies also enable us and our third-party partners to track and target the interests of our users to enhance the onsite or in-product experience through content, features, and advertisements. 

We, along with our service providers, may also use other Internet technologies, such as Flash technologies, Web beacons or pixel tags, and other similar technologies, to deliver or communicate with cookies and track your use of the Site, product, or service, as well as serve you ads and personalize/customize your experience when you are using our Site or Offerings and/or when you are on other websites where those cookies can be accessed. We may also include Web beacons in email messages, newsletters, and other electronic communications to determine whether the message has been opened and for other analytics, personalization, and advertising. As we adopt additional technologies, we may also gather additional information through other methods. This practice is explained further below in the context of marketing and promotions.

As explained above, we occasionally share information you have provided to us with service providers, who will de-identify the information and associate it with cookies that enable us to reach you. We may also help these service providers place their own cookies, by deploying a cookie that is associated with a ‘hashed’ value associated with interest-based or demographic data, to permit advertising to be directed to you on other websites, applications or services.

We allow advertisers to use cookies through the Site to collect the same type of information for the same purposes as we do. Third parties may be able to associate the information they collect with other information they have about you from other sources. We do not necessarily have access to or control over the cookies they use, but you may be able to opt out of some of their practices by visiting the following links: Network Advertising InitiativeOmniture and Digital Advertising Alliance. Please note that opting out does not prevent the display of all advertisements to you. We may also share some non-identifiable, de-identified or aggregated information from or about you, such as location information, with third parties in connection with advertising programs and data analytics. You may be able to limit our sharing of some of this information through your mobile device settings or through the Site’s settings.

Other specific ways we collect and use your personal data

Account management

If you obtain products or services from us, we may use your contact details and (where applicable) payment information for the purposes of (a) providing training, customer support, and account management, (b) order processing and billing, (c) verifying your usage of the Offerings in accordance with the terms and conditions of your agreement with us, (d) contacting you (including by email communication) regarding license expiration, renewal, and other related notices, and (e) maintaining our company accounts and records. 

Market research and surveys

If you participate in surveys, we may use your personal data for our internal business analysis and training purposes in order to improve our understanding of our users’ demographics, interests and behavior, to measure and increase customer satisfaction, and to improve our products and services.

Professional Information

If you represent a business on the Site, we may collect and display information about you related to your business activities, such as a business name that may incorporate your name, or a publicly available business address that is also used as a home address. We will also collect and display information about your professional background that you choose to share with us through the Site, such as information about your professional licenses or certifications, or your professional history or specialties.

Marketing and promotions

We (or our resellers or other selected third parties acting on our behalf) may contact you from time to time in order to provide you with information about products and services that may be of interest to you. Such communications may contain tracking technology that tells us whether you opened the communication and whether you followed the hyperlinks within the communication, in order to help us analyze the effectiveness of, monitor, and improve our marketing campaigns. All marketing communications that we send to you will respect any marketing preferences you have expressed to us and any consent obligations required under applicable privacy and anti-spam rules. You have the right to ask us not to process your personal data for certain or all marketing purposes, but if you do so, we may need to share your contact information with third parties for the limited purpose of ensuring that you do not receive marketing communications from them on our behalf.

Network monitoring

We may collect logs and other data about access to and traffic passing through our network and equipment for the purposes of availability and performance monitoring, maintenance, security monitoring and investigations, conducting spam, threat and other scientific research, new product and service development, the enhancement of existing products and services, generating statistics, reporting, and trend analysis.

Legal bases for collecting and processing personal data 

Our legal basis for collecting and using personal data will depend on the personal data concerned and the specific context in which we collect it. 

However, we will normally collect personal data from you only where we need the personal data to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms, or where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal data from you or may otherwise need the personal data to protect your vital interests or those of another person.

If we collect and use your personal data in reliance on our legitimate interests (or those of any third-party) other than as described in this Privacy Notice, we will make clear to you at the relevant time what those legitimate interests are.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal data, please contact us using the contact details provided below.

With whom we might share your personal data

We may transfer or disclose your personal data to the following categories of recipients:

  • to any government department, agency, court or other official bodies where we believe disclosure is necessary (a) as a matter of applicable law or regulation (such as in response to a subpoena, warrant, court order, or other legal process), (b) to exercise, establish, participate in, or defend our legal rights, or limit the damages we sustain in litigation or other legal dispute, or (c) to protect your vital interests, privacy, or safety, or those of our customers or any other person;
  • to a potential or actual buyer or transferee (and its agents and advisers) in connection with any proposed or actual transfer of control, purchase, merger, reorganization, consolidation, or acquisition of any part of our business, provided that we inform the buyer or transferee it must use your personal data only for the purposes disclosed in this Privacy Notice;
  • to any other person with your consent to the disclosure.

Except as set out above, we will not disclose your personal data save where we need to do so in order to enforce this Privacy Notice, our rights generally, or where required or permitted by applicable local or foreign law.

Whenever we share personal data, we take all reasonable steps to ensure that it is treated securely and in accordance with this Privacy Notice. This may include without limitation aggregating or de-identifying information so that it is not intended to be used by the third-party to identify you.

International transfers of data

Our Site, products, and services are accessed from all over the world. When you give us personal data, that data may be used, processed, or stored anywhere in the world, including in countries that have data protection laws that are different to the country in which you reside. 

We are headquartered in the United States. If you are located outside the United States, your information is collected in your country and then transferred to the United States – or to another country in which we (or our affiliates or service providers) operate.

The current status of transferring and exporting personal data of European Users out of the EEA, and in particular to the United States, is in flux since a July 2020 decision by the Court of Justice of the European Union. We along with almost the entire U.S. Internet industry are awaiting anticipated upcoming guidance on how to transfer data to the U.S. in a manner compliant with the EU’s primary data privacy regulation, the GDPR.

Data retention

We retain personal data we collect from you for as long as necessary for the purposes for which the personal data was collected or where we have an ongoing legitimate business need to do so (for example, to provide you with a product or service you have requested, to ensure that transactions can be processed, settled, refunded, charged back, or to identify fraud), or to comply with applicable legal, tax, or regulatory requirements. Even if you close your account, we will retain certain information in order to meet our obligations. 

When we have no ongoing legitimate business need to process your personal data, we will either securely destroy, erase, delete or anonymize it, or if this is not possible (for example, because your personal data has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible.

Use by children

The Site, the products, and the services are not intended for persons under the age of 16. By using the Site, product, or service, you hereby represent that you are at least 16 years old.

Automated decision-making

In some instances, our use of your personal data may result in automated decisions being taken that legally affect you or similarly significantly affect you. 

Automated decisions mean that a decision concerning you is made automatically on the basis of a computer determination (using software algorithms), without our human review. For example, our products and services use automated decisions to determine whether a domain, URL, or IP address is sending spam or malicious content in order to protect our customers from unwanted or undesirable content. We have implemented measures to safeguard the rights and interests of individuals whose personal data is subject to automated decision-making, including controlled product releases and regular quality assessments.

When we make an automated decision about you (for example if we block a domain, URL, or IP address used by you), you have the right to contest the decision, to express your point of view, and to require a human review of the decision. You can exercise this right by contact us using the contact details provided below.

Your data protection rights

You have the following data protection rights:

  • You can access, delete or request portability of your personal data by completing this form.
  • You may also ask us to correct or update your personal data, object to processing of your personal data, or ask us to restrict processing of your personal data using the contact details provided below.
  • You have the right to opt-out of marketing communications we send you at any time. You can usually exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you. Alternatively, or to opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us using the contact details provided below.
  • If we have collected and process your personal data with your consent, then you can withdraw your consent at any time by contacting us using the contact details provided below. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal data conducted in reliance on lawful processing grounds other than consent. 
  • You have the right to complain to a data protection authority about our collection and use of your personal data. For more information, please contact your local data protection authority. 

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

Third-party partners and sites

This Privacy Notice applies only to personal data collected by us. This Privacy Notice does not apply to the activities of our third-party sponsors, advertisers, and other partners (e.g. our affiliate network operators) that may collect your user information while you access or use such third-party’s services in connection with your use of our Site. If we provide a link to a third-party site (whether through our Site, an Offering, or in an e-mail we send you), please be aware that we are not responsible for the content or privacy practices of such third-party site.


While we strive to protect your personal data, no data transmission or storage can be guaranteed as 100% secure. We strive to protect all personal data using reasonable and appropriate technical and organizational measures, and in accordance with our internal security procedures and applicable law. These safeguards vary based on the sensitivity of the information that we collect, process, and store, and the current state of technology.

If you have been given or have created log-in details to provide you with access to certain parts of our Site, you are responsible for keeping those details confidential in order to prevent unauthorized access to your accounts.

California privacy rights

California Online Privacy Protection Act notice concerning Do Not Track signals

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. We do not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT. To learn more about Do Not Track, you can do so here.

Your California privacy rights

California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their ‘personal information’ (if any, and as defined under applicable California law) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. If you are a California resident and would like to request this information, please submit your request using the contact details provided below.

Nevada privacy rights

Nevada law (SB 220) requires website operators to provide a way for Nevada consumers to opt out of the sale of certain information that the website operator may collect about them. We do not sell your personal information to third parties as defined in Nevada law, and will not do so in the future without providing you with notice and an opportunity to opt-out of such sale as required by law.


This is the website of Paradigm Markets d/b/a Outdoorz, with offices at 65 W 55th Street, 4th Floor, New York, NY 10019 USA. Paradigm Markets d/b/a Outdoorz is the controller of personal data collected under this Privacy Notice (unless we indicate otherwise). 

If you wish to unsubscribe from marketing communications, please email XXX.

Notification of changes

We reserve the right to amend or vary this policy from time to time to reflect evolving legal, regulatory, or business practices. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make (which, for minor changes, may include posting the revised Privacy Notice to our Site with immediate effect). Please check this page periodically for changes. We will obtain your consent to any material Privacy Notice changes if and where this is required by applicable data protection laws.

You can see when this Privacy Notice was last updated by checking the “last updated” date displayed above.



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